Apple Safari Blocks Ad-Targeting Cookie Support

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The move follows Google’s announcement last May that it would do the same in Chrome by 2022.

Apple has released an update to its Safari browser that blocks third-party cookies, following an announcement by Google that it would do the same for its Chrome browser.

Through the release of Safari 13.1 on Tuesday, alongside some changes to Apple’s Intelligent Tracking Prevention (ITP) in iOS and iPadOS 13.4, the company now blocks all third-party cookies by default in its browser, according to a blog post by the engineer behind Apple’s WebKit, John Wilander.

He called Safari the “first mainstream browser to do this,” acknowledging that the less widely used Tor browser already has full third-party cookie blocking, and that the Brave browser is nearly there as well.


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